Sex, drugs and rock and roll. These print ads are inspired by the classic Psychedelic/Art Nouveau concert posters of the 1960s and 70s (the glory days of youth for our target audience). Our centerfold, however, looks a tad older than one would expect- some crows feet and a few grey hairs- but these women are still fiercely sexy.

Nostalgia and humour. Pfizer tells the audience exactly what they want to hear: you can still rock and roll, these are the second glory years- PLAY!

*Student Project